Thank you to all of our applicants, and congratulations to our 2024 Black History Makers!
“I am incredibly honored and grateful to be a recipient of the 2024 Black History Makers Grant from Citi Trends. This grant is a game-changer for Goldest Karat Publishing and our two-fold mission to promote early childhood literacy and fill the diversity gap in children’s literature. With this support, we will be able to expand our reach, publish more diverse stories, and inspire even more children to develop a love for reading from an early age. Thank you, Citi Trends, for investing in our future and helping us make a lasting impact on the lives of young readers everywhere.”
“I am incredibly honored and grateful to be a recipient of the 2024 Black History Makers Grant from Citi Trends. This grant is a game-changer for Goldest Karat Publishing and our two-fold mission to promote early childhood literacy and fill the diversity gap in children’s literature. With this support, we will be able to expand our reach, publish more diverse stories, and inspire even more children to develop a love for reading from an early age. Thank you, Citi Trends, for investing in our future and helping us make a lasting impact on the lives of young readers everywhere.”
Crystal Swain-Bates, a trailblazing children’s book author and the visionary founder of Goldest Karat Publishing, has made it her mission to promote early childhood literacy and fill the diversity gap in children’s literature. Frustrated by the lack of representation in the market, Crystal took matters into her own hands and established a publishing company that has become a beacon of hope for young black readers.
Having built a loyal following among parents, educators, and young readers seeking diverse stories, Goldest Karat Publishing has garnered widespread recognition, with its books being featured in prestigious publications like Forbes, CNN, and Essence, as well as appearing on television shows such as Shaquille O’Neal’s “Game Plan” and a nationally televised Amazon commercial.
Goldest Karat Publishing’s focus on early childhood literacy is rooted in the belief that exposure to diverse stories from a young age is crucial for fostering a love for reading and promoting healthy cognitive development. This is particularly important given that only 37% of fourth-graders in the United States read at or above a proficient level, according to the National Assessment of Educational Progress.
Under Crystal’s leadership, Goldest Karat Publishing remains dedicated to creating a world where every child sees themselves represented in the stories they read, setting the foundation for a lifetime of learning and success.
“Thank you for believing in Pocketbook Cysters. We deeply appreciate your support and are excited about the positive impact the Black History Makers Grant will have on our community. It is an incredible honor to be recognized by a company of your stature, and we are deeply appreciative of your support.”
Shouneqa James is an Advanced Registered Nurse Practitioner who has dedicated her career to educating and advocating for others. Born and raised in Dania Beach, Florida, Shouneqa was inspired by her mother to pursue a career in nursing from a young age. After graduating from High School in 2000, she was diagnosed with Polycystic Ovarian Syndrome (PCOS), a metabolic condition that causes weight gain, irregular cycles, infertility, high blood pressure, depression, and an increased risk of developing Type 2 diabetes.
Shouneqa briefly attended Bethune Cookman College before returning to her hometown and graduating from Broward College as a Registered Nurse in 2003. During her college years, she grappled with PCOS, as many physicians were not knowledgeable about how to treat the condition. After numerous doctor appointments and various medications, she undertook her own research to understand the root causes of PCOS and was determined to heal herself.
In 2018, Shouneqa graduated from Chamberlain College of Nursing as a Nurse Practitioner. Since then, she has successfully regulated her cycles, lost 50 pounds, and adopted a healthier lifestyle. Through extensive coursework and research on holistic and natural treatments, she has become adept at educating women on how to heal their bodies with nutrition, supplementation, and exercise.
In 2018, Shouneqa founded Pocketbook Cysters, a platform dedicated to educating women about PCOS, hygiene, and other women’s health issues. She expanded her initiatives by formulating body butters and soaps that pose a low risk to the endocrine system. In 2023, she established Enlove Wellness, a business offering natural treatments for PCOS, including laboratory workups, dietary and supplement recommendations, and exercise plans. Enlove Wellness also provides IV hydration, physicals, laboratory services, and vitamin shots. The “Embracing Womanhood” consultation educates women aged 18-26 about their bodies, menstrual cycles, abnormalities, and what to expect as they age.
For the past 17 years, Shouneqa has been an active member of the Tamara James Foundation, which provides health services and food assistance to vulnerable community members. She has also supported various organizations in their charitable efforts, often working diligently behind the scenes.
She has consistently transformed her challenges into opportunities, turning defeat into determination, pain into passion, and struggle into success.
“Thank you for believing in Pocketbook Cysters. We deeply appreciate your support and are excited about the positive impact the Black History Makers Grant will have on our community. It is an incredible honor to be recognized by a company of your stature, and we are deeply appreciative of your support.”
“I am deeply grateful to Citi Trends for selecting me as one of the recipients of this year’s Black History Makers grant program. This recognition comes at a pivotal moment in my entrepreneurial journey, as securing funding has been the biggest hurdle in this season of my business. I am committed to filling the gap in the footwear industry by providing women with larger shoe sizes the stylish options they deserve. This grant will significantly aid in achieving that mission. Thank you again Citi Trends for believing in my vision and empowering me to continue making strides in the industry.”
“I am deeply grateful to Citi Trends for selecting me as one of the recipients of this year’s Black History Makers grant program. This recognition comes at a pivotal moment in my entrepreneurial journey, as securing funding has been the biggest hurdle in this season of my business. I am committed to filling the gap in the footwear industry by providing women with larger shoe sizes the stylish options they deserve. This grant will significantly aid in achieving that mission. Thank you again Citi Trends for believing in my vision and empowering me to continue making strides in the industry.”
Not Your Average Size (NYAS) is an online women’s shoe store that specializes in offering a range of heels, flats, sandals, and boots exclusively in sizes 9-14. NYAS is on a mission to redefine standards and help women all over the world feel beautiful and celebrated, not matter their shoe size. Everyone deserves the perfect pair of shoes, and women with larger shoe sizes have been overlooked in footwear for far too long. As 5’10” woman with a size 11 shoe, I know firsthand how hard it is to find a variety of shoes. The scavenger hunt stops here!
“Thank you for advocating for us in a season where others are closing their doors! It is reaffirming in ways I can’t even describe. This grant came right on time, as we’re currently doubling down on our sales funnel. It will definitely help us achieve our marketing goals as we expand into a new demographic with retailers.”
Ezinne Iroanya is a leading expert in the beauty industry with over 13 years of experience at top brands like Lancome and Dior. She is now the Founder & Chief Strategist of SKNMUSE, a premium beauty brand championing inclusivity in luxury beauty, and passionate about highlighting the intersection of culture and beauty in her community. Under her leadership, SKNMUSE has been recognized by Beyonce, Savannah James, Issa Rae, Vogue, ELLE USA, and many others. She has also won numerous awards, including the Glossier and Cantu Grants.
As a16z’s Cultural Genius of 2022 and a successful grant recipient, Ezinne has raised over $300,000 in grants and is committed to teaching others how to use beauty as a tool for financial empowerment. As the former President of The Black Beauty Club, she is dedicated to authentic representation in the industry and empowering all, particularly Black women, to embrace beauty as a tool for rest.
“Thank you for advocating for us in a season where others are closing their doors! It is reaffirming in ways I can’t even describe. This grant came right on time, as we’re currently doubling down on our sales funnel. It will definitely help us achieve our marketing goals as we expand into a new demographic with retailers.”
“Planting People Growing Justice is committed to growing futures: one child at a time, one book at a time. This grant will help us to expand our impact as we develop new distribution channels and publish additional books.”
Dr. Artika R. Tyner is a passionate educator, author, sought-after speaker, and advocate for justice. Tyner is the CEO of Planting People Growing Justice Press and Bookstore (PPGJ). PPGJ publishes and promotes books that encourage and empower Black children to find joy in reading. In recognition of her leadership and service, she is the recipient of more than two dozen awards that include: Women in Business, American Small Business Champion, International Educator Citizen, Attorney of the Year, and American Bar Association Difference Makers.
She has been featured in a variety of media outlets. She is a prolific, award-winning author of adult and children’s books that includes: Amazing Africa: A to Z and The Inclusive Leader: Taking Intentional Action for Justice and Equity. She serves as a global citizen by supporting education, entrepreneurship, and women’s leadership initiatives in Africa. In furtherance of her philanthropic efforts, she founded Planting People Growing Justice Leadership Institute, a nonprofit organization committed to promoting literacy and diversity in books.
Melissa Jagessar is the founder and CEO of Cali Meets NYC, a home fragrance company inspired by her personal journey and long-distance love story. She holds a Bachelor of Fine Arts in Advertising Design from Syracuse University and a Master of Arts in Fashion Journalism from the Academy of Art University, blending her passion for creative design with effective communication strategies.
Melissa’s entrepreneurial journey began with a deeply personal experience that ignited her passion for mental health and wellness. Following the passing of her maternal grandmother, Melissa was diagnosed with severe anxiety. To cope, she turned to a childhood hobby—candlemaking—which provided her with a therapeutic outlet during this challenging period. This experience, coupled with the entrepreneurial spirit she inherited from her grandmother, led her to create Cali Meets NYC.
Cali Meets NYC is more than just a fragrance brand; it is a love letter to the Bay Area of California and New York City, where Melissa and her husband lived during their long-distance relationship. The brand encapsulates the essence of both locales and some places in between, crafting a bridge that not only celebrates their love story but also fosters moments of reflection for her customers.
Melissa’s unique background in graphic design, writing, merchandising, and visual styling shines through in her work at Cali Meets NYC. Her diverse skills enable her to craft products that are not only visually appealing but also meaningful and impactful. Cali Meets NYC has gained significant traction, being featured in prestigious publications such as Travel + Leisure, House Beautiful, and on Tabitha Brown’s Very Good Mondays. Additionally, the brand has proudly served as a gift bag sponsor for the Soul Train Music Awards.
The mission of Cali Meets NYC is to provide high-quality, safe, sustainable materials and eco-conscious products. Melissa meticulously formulates her fragrances to be free from harmful chemicals, prioritizing the health of her customers and the planet. Cali Meets NYC is known for its exceptional customer service and its ability to foster a sense of community and connection through its products.
Melissa’s personal and professional journey is a testament to her resilience, creativity, and unwavering commitment to making a positive impact. She continues to drive Cali Meets NYC towards its vision of becoming a leading name in the home fragrance industry, one that not only enhances the lives of its customers but also contributes positively to the environment.
“The sky is NOT the limit; it’s just another view. Dream B-I-G. Once you’ve mastered that, dream B-I-G-G-E-R.”
“The sky is NOT the limit; it’s just another view. Dream B-I-G. Once you’ve mastered that, dream B-I-G-G-E-R.”
Color Me Brown is a small business dedicated to affirming black and brown children through unique products that look like them. Our mission is currently executed through EXCLUSIVE home decor collections, celebratory greeting cards, and trendy accessories for the little brown child. When we surround black and brown children with faces that look like them, we can inspire confidence, create authentic joy, and empower them with freedom to dream beyond that which is visible. We are proud to partner with parents and caretakers in creating safe havens for black and brown children. We stand firm in knowing if we are to change what our children become, we must first change what our children see.
Launched in May 2017, DA SPOT NYC is a unique retail space and home to over 100 Black and POC-owned brands in apparel, jewelry & accessories, art, lifestyle and home goods. In addition, we provide creative workshops, business panels and live events for the community including the bi-annual Black Creatives and Culture Fest. Da Spot also offers custom printing for individuals and corporate clients including Lululemons, Sesame Street and The New York Knicks.
DA SPOT was founded by three part-time dreamers and independent creatives, who understood first hand the difficulties for people of color to grow their brands. So, we created space to amplify and elevate our fellow creatives. Launched with just three brands in a humble 100 sq ft space, within six months, we housed 25 brands and within two years, we housed 50 brands. Our mission extends beyond mere fashion retail; it aims to provide brand visibility, economic opportunities, mentorship, business education, and resources while fostering a collaborative community. By 2019, DA SPOT expanded to an 1100 sq ft retail space in City Point Brooklyn where we have grown tremendously impacting over 500 creatives and small businesses through our platform. Now in our 7th year, our team is growing with passionate budding entrepreneurs who share our vision of fostering a thriving community of diversity and creativity.
Michelle Cadore is the Owner of DA SPOT NYC and the CEO of her own empowerment line of apparel, YES I AM, Inc., Her deep passion for business and helping others realize their dreams stems from a young age. With an educational and professional background in entrepreneurship, workforce development and small business management, she transitioned to full-time entrepreneurship in 2019 to scale DA SPOT while launching her consultancy firm, Cadore Advisory Group. Recognized for her empowerment initiatives and strong partnerships with brands like Mastercard, Michelle has won several grants and awards including Goldman Sachs 10KSB Scholar (2021), McBride’s Sisters She Can Thrive Recipient (2021), 1010 Wins Small Business Pitch (2021), Black Girl Ventures Fellow (2023), Shea Moisture Fellow (2019 + 2024), and Spectrum’s Pay it Forward (2024). Most notably, DA SPOT has been named Official Black Wall Street’s Entrepreneurs of the Year (2022) and Michelle was recognized as U.S Small Business Administration’s Minority Small Business Champion of the Year (2023). Michelle is deeply involved in her community, serving on business boards and advisory committees. She’s also a caretaker who enjoys travel and family time. Currently, Michelle splits her time between New York and Atlanta where her firm facilitates the Shoot Your Shot Business Pitch Readiness Program serving 30 amazing entrepreneurs in partnership with Atlanta Hawks & State Farm Arena and Russell Innovation Center for Entrepreneurship (RICE).
Phoebe Ash has over 19 years of experience in software engineering, specializing in enterprise-level software development and product management. She has a proven track record of managing teams of up to 15 people, overseeing release management, maintaining a strong customer focus, and solving complex problems. Phoebe’s deep expertise includes developing mission-critical software such as Microsoft Word, OneNote, Internet Explorer, Outlook, and Dedicated Exchange.
In 2010, Phoebe transitioned to wearing her hair naturally, and she became an advocate and educator for others making the same transition during the early days of the natural hair movement. This personal experience inspired her to create Curly Sister, a company dedicated to providing a curated online experience for individuals with wavy, curly, and coily hair, as well as the stylists who support them. Curly Sister offers an ecosystem that enables people to learn how to style their textured hair, find stylists, and receive educated support. Additionally, it serves as an education platform for stylists worldwide, helping them understand their market, style textured hair, and grow their clientele.
Phoebe is a graduate of Tuskegee University and holds an Executive MBA from ESMT in Berlin, Germany. She currently resides in Seattle, WA. She successfully relocated her family of five from Seattle to Berlin and back, managing both the move and her career transition seamlessly.
“Moments like these remind us to keep going and never give up! You never know when your “YES” is just around the corner. Thank you to Citi Trends for this grant! I’m thrilled to continue our mission of redefining nude for black and brown women in the intimate apparel industry.”
“Moments like these remind us to keep going and never give up! You never know when your “YES” is just around the corner. Thank you to Citi Trends for this grant! I’m thrilled to continue our mission of redefining nude for black and brown women in the intimate apparel industry.”
FOR THE FEW Intimates is a sustainable lingerie line that celebrates and empowers Black and brown women by creating underwear with Black women at the forefront of every decision. Our range of nude shades, designs, and marketing strategies are redefining the concept of nude and what it means to wear comfortable underwear.
Our founder, Kasi Nayles, is a proud Howard University alumna who also holds a masters degree from the University of Arts in London—both of which led her to create FOR THE FEW Intimates as a means to bridge one of the many gaps which exist in the fashion industry. To celebrate Black and brown women’s shade diversity, Kasi drew from her own family and named FTF’s nude shades after the women who have had the greatest impact on her life—her mother and her aunts.
We’re not just making underwear, we’re creating a space where women feel recognized, celebrated, and empowered through intentionally designed, ethically made lingerie.
We believe every woman deserves a good pair of nude underwear.
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All images are representative of merchandise carried in our stores. Styles, colors and items will vary by store.
